Real Estate Marketing Plan
To receive the highest possible price when selling your house, you'll need a solid real estate marketing plan primarily consisting of posting and advertising on the internet. It doesn't matter if you're selling the home on your own, or your agent is selling it for you, without an effective marketing plan, you will be missing out!
I remember back in the day when it was time to sell my house, marketing on the internet wasn't really a factor. We were still placing ads in newspapers and local real estate magazines. Today, things are much different.
Before getting started you should know, to properly market your home takes a good deal of time and effort! It's hard work, even for a marketing expert who does this everyday! Sure, over time we have systems in place to lighten the load, but with constant changes those systems sometimes are not very helpful.
First make sure your house is in good repair and looks appealing. For the sake of this article, we're going to assume you already have an accurate approximation of your home's value. We'll also assume the home is ready to sell and you are ready to initiate your real estate marketing plan. Then, if you're going to the trouble and expense to making your home marketable, you'll want your real estate listing to be presented to qualified buyers truly interested in buying a home in your area or neighborhood. This can be a bit tricky because when doing paid marketing you want to avoid wasting money unqualified buyers or those not interested in your geographic area.
Example of Video Tour With Drone Footage Uploaded to Youtube & displayed on Facebook, Instagram, Twitter & Property Website
What to Do With Your Real Estate Listing Assets
Now that you have your marketing assets together you might think, you're ready to go live, but we're not quite ready yet.
Next, consider exactly what you're trying to accomplish with your real estate marketing plan. Of course you want to receive top dollar for your home, but to do that you'll need to attract QUALIFIED BUYERS interested in your home and community. You'll want to avoid the lookyloos and stay safe when visitors tour your home.
Publish Your Property Website or Webpage
Your real estate marketing plan MUST include a property website or landing page! Don't skip this because having your own web page enables you full control of your listing. Remember, you'll be competing with other sellers and most home searchers have a very short attention span. If you think just using Zillow or the MLS as your landing page, think again! Potential buyers are easily distracted and change directions on a dime! Do you really want your leads to easily click or tap a button and leave your listing in favor of a similar property?
The MLS and Zillow don't care about your listing or your marketing goals and do little to help sell your home other than including it on their site.
Of course you will want your home to appear in the MLS and on major real estate websites. The thing is, if you find an interested buyer on your social networks or by other means, you want to get them OFF those other websites and send them to your own property web page so you keep their FULL attention.
If you have selected the Gregory Real Estate Group to represent you and your home sale, we handle all of this for you. If you are selling on your own, you'll need to find a way to create a single page web page or site.
Local Realtors® Matt & Meray Gregory
If You're Not a Realtor, Consider Posting Your Listing On Major Real Estate Websites
Real Estate Listing - Video Examples
Video Example - Online Open House
Video Example - Drone Video
Tip for Displaying Listing Assets on Property Website
All good real estate marketing plans include the display of photos, videos and a clear call to action directly in the upper fold of your property web page. Prospective buyers prefer visual displays over the text. Keep your description brief, but make the photos and Call to Action the centerpiece.
There are two schools of thought with regard to how many photos, length of videos and how much of a description to include with your listing on your web page.
- Some agents and sellers prefer to provide less photos, shorter videos and no price. The goal here is to encourage the visitors to contact them so they can have a real conversation.
- Others, prefer to provide the price of the real estate listing, lots of photos and longer videos. It's up to you to determine what you want to accomplish. If you don't want to be bothered with lots of unnecessary phone calls you'll want to provide as much information as possible, including the price.
Our own real estate advertising plans always include the price in our listings because if we don't, our website visitors will go elsewhere and find it.
To sum it up, develop your real estate marketing plan, create your assets and publish them on your own webpage before publishing elsewhere.
If We are Listing Your Home
We create a property web page for all our client listings on our own site. The benefit is, our site is already ranked in the search engines for our local area, so that's automatically a huge benefit for our clients. For local neighborhoods and communities, we even outrank everyone, including the big nationwide sites like Zillow!
Other Options Instead of a Property Website
If you're selling your home on your own you'll need to create a one page website to use specifically as a property web page to market your real estate listing on the internet.
Another option, though not advised, you could set up a separate Facebook page which you could easily delete once you sell the home. We really don't recommend this because people on Facebook get way too distracted and you want to hold their attention. Also, do not use your personal Facebook page because you will most certainly lose some friends and you may be in violation of Facebook's Terms of Service. If setting up your own page, you will not have all the control, but it's better than nothing.
You could also go to one of those automatic web site builders such as SquareSpace. This is not ideal because, no matter what they advertise about anyone being able to create their own website, it's still very time consuming, all for a one page real estate listing property website. Geez, before wasting your time with this just call our web guy. Tell him you read this post he'll whip something up for you in a jiffy, cheap!
Pro Tip: Before moving forward with adding your home to the MLS or any large national real estate website, first publish your listing on your property website. It's important the search engines find your page before it goes into syndication to the world.
Upload Your Listing to the MLS and Major Real Estate Websites
Post Your Listing on the MLS & Major Website Syndications
If you are NOT a realtor and you are selling your home on your own, you will not have access to the MLS. There are still ways to include your real estate listing in the MLS but no matter what, it's going to cost you too much money. If selling on your own, you really don't need the MLS and here's why. Other agents are not going to be interested in showing your home unless you have a listing agreement in place with another agent. Yes, there are ways to offer agents a commission, but that can be a bit shaky and most realtors will not participate. That being said, post your home on Zillow, Trulia and anywhere else they will let you add your listing for free.
When posting, only use a portion of your assets, but not all. Your goal is to get interested buyers off the MLS or large sites and on to your webpage. You can do this by only providing enough teaser information do gather interest and get your buyers to click the link or call you directly. It's very important, when uploading all your real estate listing information to include the link back to your site.
Market Your Real Estate Listing on the Internet VIA Social Media
If you have a real estate agent, they will do all the social media posting for you. If so, be sure to go to all their social media pages and re-share their posts on your pages. If you have no agent you'll need to post your listing on ALL social networks. Anywhere you can do a post, do it! Include one of your videos and a photo or two at each location. It's CRITICAL to always include a link back to your property webpage when posting your listing on the internet.
Last, don't forget to email all your friends and be sure to ask them to share your social media posts with their friends. They will do it for you, but be sure to ask.
One more thing! Remember we made mention about having some fliers on hand. Well, go copy off about 100 copies and deliver them to each home in your neighborhood.
Real Estate Marketing Plan Recap
If you want to get the most money from your sale a solid real estate marketing plan is a must. Remember, invest your marketing money on the visual assets. Then publish your listing on your own website and share everywhere! When sharing, only provide enough teaser information to entice your visitors to click or tap to your property webpage, or call you directly. Unless you fouled up on the listing price, you'll get your home showings and the offers will come rolling in. That's it, you're done!
We offer this post as a service to our friends, clients and the communities we serve. Should you have any questions please contact us.
Matt & Meray Gregory with the Gregory Real Estate Group. 661-713-4799.